Pronghorn
Customer Success Story

Bringing clarity and structure to office operations for a fast-growing venture firm.

Location Alpharetta, GA
Industry Venture Capital
Use Case Office Management
Pronghorn Office

Overview

Pronghorn is a venture capital firm building a scalable model for diversifying entire industries—starting with the spirits industry. In addition to investing, Pronghorn actively recruits and develops professionals at every level to help shape the future of the spirits ecosystem.

With a fast-growing team, frequent collaboration, and a steady flow of visitors and partners, Pronghorn needed a workplace platform that could bring clarity and structure to their office operations while supporting a highly dynamic environment. They chose Tactic as the foundation for managing their physical workspace.

The Challenge

As Pronghorn expanded its operations, managing the office became increasingly complex. Without a centralized solution, it was difficult to maintain visibility into office activity, space availability, and visitor flow.

The team needed a system that could coordinate desk and meeting room usage across growing staff, support in-office collaboration without creating scheduling friction, and provide a welcoming visitor experience—all while integrating cleanly with Google Calendar to keep everyone aligned.

The Solution: Tactic at Pronghorn

Pronghorn implemented Tactic as the central hub for workplace management:

  • Desk & Room Booking: Team members can quickly reserve spaces, ensuring efficient use of the office and easy collaboration planning.
  • Visitor Management: Tactic delivers a polished, seamless check-in experience for candidates, partners, and guests, reinforcing Pronghorn's brand.
  • Google Calendar Sync: All reservations automatically sync, giving employees real-time visibility and eliminating double bookings.

The Results

Since adopting Tactic, Pronghorn has seen greater visibility into daily office operations and higher team adoption of scheduling tools. The administrative overhead related to workspace coordination has been significantly reduced.

More importantly, the platform has created a smoother, more professional visitor experience for candidates and investors, scaling alongside Pronghorn's long-term vision.

100% Visibility into office ops
Seamless Visitor experience
Synced Google Calendar integration
Reduced Admin overhead

"Tactic has become central to how we manage our office. From desk and room booking to visitor management, everything is more organized and efficient — and the Google Calendar integration keeps our entire team aligned."

Allison Irby
Pronghorn